Scaling your lead campaigns: Native Ads, ChatGPT Ads and X Ads
Your Google and Meta campaigns are profitable, and you want more volume? I open new channels, one by one: native advertising on Taboola and Outbrain, ChatGPT Ads, X Ads, and Microsoft Ads. Each channel is offered on a quote basis and linked to conversion tracking.
Callback within 24 hours, no obligation. Or Write to me on WhatsApp.
- of leads converted at my RGE clients
- 18 to 28 %
- leads per month at the peak of my activity
- 10 000
- monthly advertising budget managed at the height of my activity
- 150 000 €
- projects completed since 2012
- 950+
Converted lead: called, interested, eligible, appointment to be scheduled. Volumes and budgets across all sectors. View detailed results.
What is lead generation campaign scaling?
Scaling involves increasing the number of leads from an already effective system without increasing the cost per lead. When Google Ads and Meta Ads reach their cap in your target area, Anthony Ménard adds other channels to the same landing page: native advertising, ChatGPT Ads, X Ads, and Microsoft Ads. Each channel is measured separately, with its own conversion tracking.
- Channels added one by one, price upon request
- Conversion tracking on each channel
- Advertising accounts in your name
- 0 % commission on your advertising budget
The channels I add for scaling
Native advertising: Taboola and Outbrain
Your ads appear as recommended content on news sites. This channel reaches people who aren't yet looking for your service: it requires a compelling headline and a page designed for discovery.
ChatGPT Ads
Your ads are being shown in ChatGPT to users whose conversations are related to your offer. The channel is new: I'm launching it with a test budget and comparing its cost per lead to that of your other campaigns.
X Ads (Twitter Ads)
Sponsored posts targeted by keywords, interests, and followed accounts. I offer this service when your audience is active in a specific field, such as finance, tech, or B2B.
Microsoft Ads (Bing Ads)
If Microsoft Ads isn't one of your two primary channels, it's often the first extension you consider when Google Ads is already running. Your campaigns are then carried over to Bing, with adjusted bids and ad placement. The volume is lower than on Google, and the competition is often less intense as well.
LinkedIn Ads
For B2B, targeting by function, sector and company size is comprehensive. B2B lead generation.
When to start scaling?
I recommend scaling to my clients when their initial setup is stable: the landing page is converting, the cost per lead is known, and your team is responding to inquiries quickly. A campaign typically stabilizes in about a month: this is the perfect time to take stock.
One channel at a time
Each new channel starts with a testing budget. If it brings in leads at the right cost, we increase it. Otherwise, we cut it and the budget goes back to what's working.
Always with conversion tracking
Each channel has its own tracking code and conversions: form submitted, call, appointment. You compare channels based on the cost per lead converted, not on the click. A converted lead is someone who is called, interested, eligible, and has an appointment scheduled.
Price: Scaling is quoted separately
The installation of a device is subject to the usual fee, detailed on the pricing page The package includes a landing page, a form, and two advertising channels. Additional scaling channels are added on a quote basis, as the work depends on the channel, the creative assets to be produced, and the budget. In all cases, you pay the advertising budget directly to the ad network, and I do not take any commission.
To go further
See the measured results, the operation of the service And the creation of landing pages. For managing a single ad network, excluding lead generation tools, my pages Native Ads, ChatGPT Ads, X Ads, LinkedIn Ads And Bing Ads detail each lever.
Frequently Asked Questions about Scaling
What is scaling in lead generation?
It is the increase in the volume of leads from an already profitable system, by adding advertising channels or budget, while monitoring the cost per lead converted.
What channels do you add after Google and Meta?
Native advertising on Taboola and Outbrain, ChatGPT Ads, X Ads (Twitter Ads), Microsoft Ads (Bing) and LinkedIn Ads in B2B. The choice depends on your target audience and current results.
Is scaling included in the package?
No. The package covers setup with two channels. Scaling channels are offered on a quote basis, once the initial setup is stable.
How do you know if a new channel is profitable?
Each channel has its own conversion tracking. I compare its cost per lead and conversion rate to those of your existing campaigns, on a test budget.
Do you advertise in ChatGPT?
Yes. I create and manage ChatGPT Ads campaigns, linked to your landing page and conversion tracking, just like for other channels.
Do the leads remain exclusive?
Yes. Regardless of the channel, the campaigns, the page and the form are in your name: each request is intended for you and is not resold to anyone.
Receive your free audit
Estimated cost and volume for your area. I'll call you back within 24 hours.
- Free and without obligation
- Separate fees and advertising budget
- Direct exchange with Anthony Ménard