Large-scale renovation leads ready for the guided tour.
Comprehensive projects, large contracts, long cycles: you need qualified households based on housing, income, and timeline. At Initiativ'Énergie: €35 per lead, 18,130 leads converted.
Your free audit
Estimated cost and volume for a major renovation in your area. I will call you back within 24 hours.
Rules that sort the files
This makes for a good, large-scale lead in 2026.
End of fossil fuel heating
Since September 1, 2026, a major renovation of a detached house can no longer install or retain gas or oil heating, outside of a district heating network.
A chaperone is required.
The process involves My Renovation Companion. The household is informed before your appointment, not during.
A basket that justifies the cost
A lead converted at ≈ €194 remains low compared to the amount of an overall project: it is qualification that makes profitability.
Real figures for large-scale renovations
Advertising cost per lead, conversion rate, and what a lead that results in an appointment really costs.
Energy Initiative
Extensive renovationAverage advertising costs observed, excluding fees. They vary depending on the area, the season and the commercial approach: no results are guaranteed. View all customer results
Your criteria were set before the contact came to you.
A €5 lead that doesn't sign costs more than a €27 lead that does. The form filters based on what you know you're selling.
- Owner-occupier
- Detached house
- Energy Performance Certificate (EPC) label known or estimated
- Income profile (MaPrimeRénov' color)
- Current heating
- Project within 12 months
1. Attracting the right households
Targeted ads based on your departments, your projects, and available funding.
2. Qualify before the call
Your criteria filter each request before it reaches you.
3. Pilot at the meeting point
Your call feedback guides the campaigns: we cut what doesn't convert.
What a construction project really costs you
Replace the values with your own figures: the cost per lead means nothing until it is related to the conversion.
For comparison: a shared lead at €5 converted at 3 % costs ≈ €167 per converted lead, without exclusivity.
Estimate these figures for my area →Pre-filled values: cost and transformation observed at Initiativ'Énergie, signature at 25 % as an example. Excluding fees.
What you pay for, and why
Branded landing page, qualification form linked to your CRM, 2 advertising channels, 1st month of management included.
New ads and visuals, A/B testing, refined targeting, reporting based on your field feedback.
commission on your budget: you pay Google, Meta or Microsoft directly and see every euro spent.
Leads for large-scale renovations: what you need to know
How much does a large-scale renovation lead cost?
At Initiativ'Énergie, €35 of advertising per lead with 18 % of leads converted, i.e. ≈ €194 per lead converted, excluding fees.
How would you describe a comprehensive project?
Housing details, energy performance certificate (EPC) rating, heating system, income profile, and application timeline are requested in the form. Households not meeting the criteria will not be included in your application.
Do you work with mentors?
The campaigns adapt to your organization: you have your own guide or you direct the household, the message specifies this.
Are the leads exclusive?
Yes. The campaigns, the page and the form are in your name: each request is intended for you and is not resold to anyone.
How much does the coaching cost?
€1,500 setup fee (page, form, two advertising channels, first month of management), then €400 per month. A 0.% commission is charged on your advertising budget, which you pay directly to the platforms.
And what about the ban on telephone solicitation?
The contacts themselves made a request via your page: you call them back at their request.
A system for each RGE specialty
Let's talk about your area and your goals.
A direct exchange with Anthony Ménard, without intermediaries. Response within 24 hours.
