CPF lead generation

Get Leads for CPF Training

We work with both companies that resell CPF leads and accredited and certified companies that use the leads themselves to offer qualifying training. You can get leads CPF in several ways:

• – Adwords campaigns (search, display, responsive, gmail, preroll)
• – Bing (Microsoft Ads)
• – Natives: Taboola, Ligatus, Outbrain
• – Facebook / Instagram
• – SMS
• – Mass Mailing
• And more

Each acquisition channel has its advantages and disadvantages. For example, with SMS and email marketing, the quality of the prospect database is paramount. Also, if you have, say, 10,000 email addresses that have already been used multiple times for CPF (Personal Training Account) purposes, then the conversion rate will be significantly impacted. Furthermore, it's illegal to send mass emails to lists of individuals who haven't given their consent or who haven't opted in to subscribe to a newsletter or informational email. Therefore, in my opinion, this is not a channel to prioritize, and the same applies to email marketing.

However, if you have your own prospecting database that belongs to you and is GDPR compliant So there is a real interest.

Regarding other marketing channels like SEA (Search Engine Advertising), it offers the highest quality because it directly addresses the customer's desire to enroll in a CPF (Personal Training Account) course. A form is provided to refine their request and allows them to request a callback. This creates a clean and high-quality environment. However, acquisition costs with this type of approach can be higher than with SMO (Social Media Optimization) or display/native advertising. The trade-off is the quality of the lead, who can quickly convert and commit to the training of their choice.

Generating your own leads using CPF (Personal Training Account)

We like working with landing pages that allow for high-quality, branded content tailored to your structure or as a white-label solution. We can incorporate trust elements of our choosing, including dynamic Google integration. 

You are free to choose the design and content of your landing pages, with multi-step forms that can be linked to various CRMs or even a Google Sheet for instant feedback. We offer customized environments tailored to your needs.’A/B testing is available with the tools we use to optimize conversions and transformation. 

Generate your own CPF leads rather than buying them

The major advantage of generating your own leads is the autonomy they offer while guaranteeing exclusivity. Many CPF lead sellers resell cold or to multiple clients, allowing them to significantly increase profits at the expense of lead quality. 

There's no secret, to obtain the best quality It's possible that only your own environment, over which you have complete control, should be favored. And this is complemented by reduced costs because there is no intermediary or reseller taking their margin on CPF leads. 

In order to obtain qualitative data sheetsThere are many key performance indicators (KPIs) and optimization factors. We highlight the main fields for processing CPF leads, and you are free to change or add fields. 

• CPF training desired
• Professional status (employee, civil servant, etc.)
• Has been working for over 2 years
• Has already consulted Moncompteformation
• Contact information

Landing page for CPF leads or native prospect form? 

We can work with the native forms offered by Facebook and AdWords; however, their minimalist design isn't always engaging and doesn't allow for the presentation of branded content and trust elements. Based on several tests and experience, a well-designed landing page remains more effective in terms of both conversion rates and overall quality. 

Furthermore, correlation and A/B testing of a landing page that is responsive and complete with content designed to convert allows for greater flexibility.

CPF leads They need reassurance, which is why we prefer to work with landing pages. We can compare landing pages and native forms if you wish to compare their performance. Managing a UTM tag The information on the prospect records will allow you to know if the prospect comes from Facebook, AdWords, or elsewhere.