Stop buying your leads. Produce them with your own campaigns.
Customized B2C and B2B lead generation: I create and manage your Google, Meta, and Microsoft campaigns, with a branded landing page. Your leads are exclusive, qualified according to your criteria, and everything remains under your name.
Callback within 24 hours, no obligation. Or Write to me on WhatsApp.
- Propriétaire, maison de 1985
- Projet sous 3 mois
- Répond dès le premier appel
Hot leadRépond vite, projet réel : envoyé à votre CRM
- PME, décideur identifié
- Budget prévu ce trimestre
- Rendez-vous accepté
Hot leadRépond vite, projet réel : envoyé à votre CRM
- Propriétaire vendeur
- Vente envisagée dans l’année
- Pas encore de date précise
Lead tièdeProjet à mûrir : à relancer plus tard
- Prêt immobilier en cours
- Souhaite changer de contrat
- Répond dans l’heure
Hot leadRépond vite, projet réel : envoyé à votre CRM
- Locataire, hors critères
- Aucun projet daté
- Injoignable
Cold leadHors critères : écarté avant de vous coûter un appel
- of leads converted at my RGE clients
- 18 to 28 %
- leads per month at the peak of my activity
- 10 000
- monthly advertising budget managed at the height of my activity
- 150 000 €
- projects completed since 2012
- 700+
Converted lead: called, interested, eligible, appointment to be scheduled. Volumes and budgets across all sectors.
A lead generation system that belongs to you
Generation-of-leads.net is the lead generation service of Anthony Ménard, a Google and Microsoft Advertising partner. He creates branded landing pages, qualification forms, and advertising campaigns for B2C and B2B companies throughout France. Leads go directly to the client, without any intermediaries.
- Exclusive leads, never resold
- Advertising accounts and pages in your name
- Your qualification criteria are set right from the form
- 0 % commission on your advertising budget
Leads for your industry
Energy renovation
Building and subsidies
Real estate, finance and B2B
Is your business not listed? Each system is custom-built, according to your target audience and your offer. Let's talk about it.
Landing pages and advertisements already online
Over 250 landing pages created. Here are some examples of Facebook pages and ads, across all sectors.
The true cost of a lead: the example of energy renovation
Energy renovation is my specialty. Cost per lead is meaningless without conversion rate: here are figures from three clients, quoted with their permission.
| Client and business | Cost per lead | Conversion rate | Cost per lead converted |
|---|---|---|---|
| MCY France, heat pumpmcyfrance.fr | ≈ €27 | 22 % | ≈ €123 |
| Renovation Group of France, exterior insulationgrouperenovationdefrance.fr | 21 € | 25 % | ≈ €84 |
| Initiativ'Énergie, air conditioninginitiativenergie.com | 14 € | 28 % | ≈ €50 |
| Initiativ'Énergie, large-scale renovationinitiativenergie.com | 35 € | 18 % | ≈ €194 |
Average advertising costs observed, excluding fees. They vary depending on the area, the season and the commercial approach: no results are guaranteed.
I can provide references in your sector upon request.
A €5 lead that doesn't sign costs more than a €27 lead that does sign.
- Leads received
- Contactable
- Interested and eligible
- Appointment to be made
Illustrative example on 100 leads in exterior insulation: at €21 per lead and 25 % of conversion, the converted lead costs approximately €84.
Your online device in less than a month
- 1
Frame your target
B2C or B2B, product or service, area, desired profile: your criteria become the rules of the campaign and the form.
- 2
Put everything in place
Branded landing page, form linked to your CRM or Google Sheets, two advertising channels and conversion tracking.
- 3
Drive by quality
Your feedback guides the campaigns: we cut what doesn't convert, we test new ads, and you receive the report.
Channels to choose from: Google Ads, Meta Ads (Facebook and Instagram), Microsoft Advertising, LinkedIn Ads.
In addition: Taboola native advertising, pre-roll video, SEO, email marketing and, currently being renovated, the Kelvin energy simulator.
Buy leads or have your own system?
| Criteria | Leads purchased individually | Your device |
|---|---|---|
| Origin | Blurry | Your ads, your pages, your forms |
| Exclusive | Often sold to multiple buyers | Exclusive requests |
| Qualification | Criteria imposed by the reseller | Qualification based on your criteria |
| Cost | Reseller margin on each contact | Advertising paid at cost price |
| When you stop | Nothing remains for you | An asset that improves every month |
Prices displayed, with no commission on your budget
Set up
1 500 €Branded landing page, qualification form linked to your CRM, 2 advertising channels, 1st month of management included.
Monthly management
400 € / monthNew ads and visuals, A/B testing, refined targeting, reporting based on your field feedback.
Advertising budget
0 % commissionYou pay Google, Meta or Microsoft directly and see every euro spent.
A single point of contact, from auditing to management
My name is Anthony Ménard. I've been working in online customer acquisition since 2012, with over 700 projects completed, both B2C and B2B. I'm based in Ploumagoar, in the Côtes-d'Armor region of France, and I work with companies throughout the country. You'll communicate directly with me, without any intermediaries.
based on 25 public reviews. Read Google reviews1No. 1 marketing consultant in 2025Codeur.com Ranking
Frequently asked questions about lead generation
How much does a lead cost?
It depends on your sector and location: a lead for insulation costs significantly less than a lead for a swimming pool, and finance is among the most challenging sectors. In energy renovation, my client campaigns average around €27 for heat pumps, €21 for exterior insulation, €14 for air conditioning, and €35 for major renovations, excluding fees.
What is the difference between an exclusive lead and a shared lead?
An exclusive lead is only sent to one company. A shared lead is resold to several professionals, who then compete for the same contact. With your own system, each request goes directly to you.
Do you work in B2B as well as B2C?
Yes. Targeting and marketing strategies are changing: you don't reach a decision-maker the same way you reach an individual, nor a service the same way you reach a product. The strategy is defined according to your target audience, then applied to your campaigns and landing page.
How long does it take for the device to go online?
It takes less than a month for the landing page, the form and the campaigns, including your feedback.
Can I pay based on results?
No. I work on a service basis: €1,500 setup fee, then €400 per month. Performance also depends on how you handle contacts, and this framework gives you a clear view of what's being done.
Who owns the accounts and data?
It's up to you. The advertising accounts and pages are in your name, and you pay the ad networks directly. If you stop, you keep everything.
And what about the regulations on telephone solicitation?
The contacts themselves made a request via your page: you call them back at their request. Learn more about the legislation.
In terms of energy renovation, do my pages comply with the France Rénov' requirement?
Yes: the France Rénov' banner is planned on your pages and your energy renovation ads, in accordance with the decree of July 7, 2026.
Do I need to redesign my website?
Not necessarily: a dedicated page is often enough. If your site is hindering conversion, I also carry out complete redesigns.
Ranked #1 marketing consultant on Codeur.com in 2025
Codeur.com is the French platform for freelancers. I topped the Marketing Consultant ranking there, with 11,067 points as of November 8, 2025. In November 2026, I was 2nd in this ranking and 61st out of 413,000 in the overall ranking. See the updated rankings.
- Google Partner and Microsoft Advertising Partner
- 4.7/5 on Google, 25 public reviews
- Over 700 projects since 2012
- A single point of contact, without intermediaries
- Exclusive leads, accounts in your name
- Response within 24 hours, no obligation
Receive your free audit
Estimated cost and volume for your area. I'll call you back within 24 hours.
- Free and without obligation
- Separate fees and advertising budget
- Direct exchange with Anthony Ménard