Exclusive RGE quote requests, which end up as construction sites.
I create and manage your Google, Meta and Microsoft campaigns. Your leads are not resold to anyone, and we measure what matters: the cost per converted lead.
Your free audit
Estimated cost and volume for your area. I'll call you back within 24 hours.
Converted lead: called, interested, eligible, appointment to be scheduled. Volumes and budgets across all sectors.
Real figures, profession by profession
Advertising cost per lead, conversion rate, and what a lead that results in an appointment really costs.
MCY France
Heat pumpFrench Renovation Group
Exterior insulationEnergy Initiative
Air conditioning · Major renovationAverage advertising costs observed, excluding fees. They vary depending on the area, the season and the commercial approach: no results are guaranteed.
A €5 lead that doesn't sign costs more than a €27 lead that does sign.
My RGE clients are satisfied with their requests: this is the best proof of real quality and a consistent price.
- Exclusive leads, never resold
- Your eligibility criteria are set from the outset of the form.
- Advertising accounts and pages in your name
- 0 % commission on your advertising budget
1. Attracting the right households
Targeted ads based on your departments, your work, and available assistance.
2. Qualify before the call
Occupancy status, accommodation, heating, out-of-pocket expenses: your criteria filter each request.
3. Pilot at the meeting point
Your call feedback guides the campaigns: we cut what doesn't convert.
Buy leads or have your own system?
Leads purchased individually
- Unclear origin
- Often sold to multiple installers
- Criteria imposed by the reseller
- Reseller margin on each contact
- You have nothing left when you stop
Your device
- Your ads, your pages, your forms
- Exclusive requests
- Qualification based on your criteria
- Advertising paid at cost price
- An asset that improves every month
What a construction project really costs you
Replace the values with your own figures: the cost per lead means nothing until it is related to the conversion.
For comparison: a shared lead at €5 converted at 3 % costs ≈ €167 per converted lead, without exclusivity.
Estimate these figures for my area →Pre-filled values: cost and transformation observed at MCY France in heat pump, signature at 30 % as an example. Excluding fees.
What you pay for, and why
Branded landing page, qualification form linked to your CRM, 2 advertising channels, 1st month of management included.
New ads and visuals, A/B testing, refined targeting, reporting based on your field feedback.
commission on your budget: you pay Google, Meta or Microsoft directly and see every euro spent.
What you need to know
Why not look for the cheapest lead?
Because a lead is only worth what it becomes. An ineligible or unreachable contact generates no revenue. We compare the cost per converted lead: that's what determines your profit margin.
How much does a heat pump, external thermal insulation, or air conditioning unit cost?
For our clients' projects: approximately €27 for heat pumps, €21 for external thermal insulation, €14 for air conditioning, and €35 for major renovations, excluding fees. These costs vary depending on the area and the season.
How do you manage eligibility for aid?
The form asks relevant questions based on your criteria: occupancy status, type of accommodation, current heating system, and out-of-pocket expenses. Responses are sent with each contact.
And what about the ban on telephone solicitation?
The contacts themselves made a request via your page: you call them back at their request. Learn more.
Do I need to redesign my website?
Not necessarily: a dedicated page is often enough. If your site is hindering conversion, I also carry out complete redesigns.
Let's talk about your area and your goals.
A direct exchange with Anthony Ménard, without intermediaries. Response within 24 hours.
