LED CEE leads: B2B requests for your lighting projects
Warehouses, offices, shops, workshops: I create and manage your Google, Meta, and Microsoft campaigns to bring you leads from companies looking to upgrade their lighting. These leads are exclusive and pre-qualified before any calls are made.
Callback within 24 hours, no obligation. Or Write to me on WhatsApp.
- of leads converted at my RGE clients
- 18 to 28 %
- leads per month at the peak of my activity
- 10 000
- monthly advertising budget managed at the height of my activity
- 150 000 €
- projects completed since 2012
- 700+
Converted lead: called, interested, eligible, appointment to be scheduled. Volumes and budgets across all sectors.
What is a CEE LED lead?
CEE LED leads are requests from businesses, shops, or local authorities looking to replace their lighting with LED fixtures as part of energy savings certificates. With Génération-de-leads.net, Anthony Ménard creates a dedicated page, form, and campaigns for installers and design offices to receive exclusive and qualified leads.
- Requests from exclusive companies, never resold
- Site type, surface area and current lighting requested in the form
- Intervention zones respected
- 0 % commission on your advertising budget
Why generate your own CEE leads in LED lighting?
In the LED lighting sector, demand primarily comes from business projects: warehouses, offices, shops, workshops, and public buildings. Buying leads individually exposes you to contacts that are resold to multiple competitors and have an unclear origin. With your own system, you know where each request comes from, you maintain control over the message, and you build an asset that improves every month.
A custom landing page
The page is designed with one goal in mind: to generate qualified leads. It highlights the tangible benefits of LED lighting that complies with the Energy Efficiency Certificates (EEC) standard, using a clear message, a step-by-step form, and fast loading on mobile devices. I'm testing it and improving it based on your call feedback.
Your own campaigns
The campaigns run on accounts in your name. Google Ads targets businesses already seeking a solution, while Meta and Microsoft Ads supplement this based on your target audience. You see every euro spent, and I monitor the results against the agreed-upon objectives.
How do we classify a request for LED lighting?
The form asks questions that are useful for your study before you receive contact.
- the type of site: warehouse, office, shop, workshop;
- the illuminated area and the ceiling height;
- the current lighting needs to be replaced;
- the status: owner or tenant;
- usage and occupancy schedules;
- the department and the project deadline.
The information that is truly useful for an Energy Efficiency Certificate (EEC) application depends on the operation and the applicable form. I will define this with you before launching the project.
I'm not displaying a cost per lead for this sector here: it depends on your offer, the area, and the type of website, and the free audit provides an estimate. For other professional target audiences, discover B2B lead generation, my achievements And the rates.
Examples of landing pages and advertisements
How does it work?
- 1
Frame your target
B2C or B2B, product or service, area, desired profile: your criteria become the rules of the campaign and the form.
- 2
Put everything in place
Branded landing page, form linked to your CRM or Google Sheets, two advertising channels and conversion tracking.
- 3
Drive by quality
Your feedback guides the campaigns: we cut what doesn't convert, we test new ads, and you receive the report.
Channels to choose from: Google Ads, Meta Ads (Facebook and Instagram), Microsoft Advertising, LinkedIn Ads.
In addition: Taboola native advertising, pre-roll video, SEO, email marketing and, currently being renovated, the Kelvin energy simulator.
Selling prices observed in 2026 among lead sellers, generally for an exclusive lead.
Prices displayed, with no commission on your budget
Set up
1 500 €Branded landing page, qualification form linked to your CRM, 2 advertising channels, 1st month of management included.
Monthly management
400 € / monthNew ads and visuals, A/B testing, refined targeting, reporting based on your field feedback.
Advertising budget
0 % commissionYou pay Google, Meta or Microsoft directly and see every euro spent.
Frequently Asked Questions about CEE LED Leads
What is a CEE LED lead?
This is a request from a company, business, or local authority wishing to upgrade its lighting with LED fixtures, as part of energy savings certificates. It is based on the type of site, the surface area, and the current lighting.
How many requests can I expect?
The volume depends on your area, your offering, and the number of targeted businesses. I can't promise a specific figure: the free audit provides an estimate for your sector.
What questions does the form ask?
The criteria you choose include: site type, surface area, current lighting, owner or tenant, occupancy hours, department, and deadline. Responses are sent with each contact.
Are the leads exclusive?
Yes. The campaigns, the page and the form are in your name: each request is intended for you and is not resold to any other installer.
Is it better to buy or generate leads?
Generating your own leads gives you exclusivity, control over your message, and knowledge of the origin of each inquiry. A purchased lead can be resold to multiple competitors without you knowing how it was obtained.
And what about the ban on telephone solicitation?
The contacts themselves made a request through your page: you call them back at their request. I never recommend calling a company that hasn't made a request.
Receive your free audit
Estimated cost and volume for your area. I'll call you back within 24 hours.
- Free and without obligation
- Separate fees and advertising budget
- Direct exchange with Anthony Ménard