Generation
leads

Exclusive roofing leads for roofers

I create and manage your Google, Meta, and Microsoft campaigns to bring you exclusive roofing quote requests. You choose the targeted projects, from small repairs to complete renovations.

Callback within 24 hours, no obligation. Or Write to me on WhatsApp.

of leads converted at my RGE clients
18 to 28 %
leads per month at the peak of my activity
10 000
monthly advertising budget managed at the height of my activity
150 000 €
Iotaweb's Google rating, 25 public reviews
4,7/5
projects completed since 2012
700+
marketing consultant on Codeur.com in 2025
No. 1

Converted lead: called, interested, eligible, appointment to be scheduled. Volumes and budgets across all sectors.

Google PartnerMicrosoft Advertising Partner
MCY FranceFrench Renovation GroupEnergy InitiativeAER Renewable EnergiesIsopack RenovationAB France RenovationAB WindowConnected HeatingBeScreenNL PromotionHello BorneENH Experts in Housing StandardsWineo FrancePrime AdapteSOS Air ConditioningPrime Europe EnergyExpress InsulationLate reportBG GroupItal Isol RenovationArtisan DMHSwiss HeatingPro-ClimGeneration EnvironmentEco PanelsRole of EnergyRP EnergiesRhône Air ConditioningRhône-Alpes EnergyÉlanCitéMCY FranceFrench Renovation GroupEnergy InitiativeAER Renewable EnergiesIsopack RenovationAB France RenovationAB WindowConnected HeatingBeScreenNL PromotionHello BorneENH Experts in Housing StandardsWineo FrancePrime AdapteSOS Air ConditioningPrime Europe EnergyExpress InsulationLate reportBG GroupItal Isol RenovationArtisan DMHSwiss HeatingPro-ClimGeneration EnvironmentEco PanelsRole of EnergyRP EnergiesRhône Air ConditioningRhône-Alpes EnergyÉlanCité

What is a roof lead?

Roofing leads are requests for quotes from homeowners for roof repairs, moss removal, or zinc work. With Génération-de-leads.net, Anthony Ménard manages the campaigns, the webpage, and the form for the projects the roofer truly wants, from small jobs to large-scale projects, with exclusive requests.

  • Exclusive requests, never resold
  • Type of work, surface area and urgency requested on the form
  • Small jobs or big projects, the choice is yours.
  • 0 % commission on your advertising budget

Which roofing projects should you target?

It all depends on what you want to install. The campaigns and the form are handled on a project-by-project basis.

The works I am highlighting

  • roof repairs and new roofing;
  • leaks and repairs;
  • moss removal and treatment;
  • zinc work and gutters;
  • roof insulation;
  • skylights.

Small jobs or large projects

By focusing solely on large projects, you have a lower volume but a much higher average order value. By also accepting smaller jobs and emergencies, you convert more leads. This is a business decision we make together, and the form filters each request accordingly.

What the form asks for before the call

The type of work, the surface area, the roofing material, the urgency, whether the customer is the owner or tenant, and the postal code. This information is provided with every contact.

What results were observed on the roof?

Chez ENH (Experts des Normes de l’Habitat), les leads sur interventions de toiture coûtent entre 20 et 30 € advertising, excluding fees. Between 15 and 30 % Leads are converted: calls are made, interest is shown, projects are confirmed, and appointments are scheduled. The conversion rate depends primarily on the size of the accepted projects. These results are not guaranteed: they vary depending on the region, the season, and the sales approach.

One example out of 100 leads

For a lead to 25 € with 22 % of converted leads, the cost amounts to approximately 114 € per lead converted. Out of 100 leads received, 80 are contactable, 40 have a confirmed project, and 22 result in a site visit. This is an illustrative example, not a promise.

A lead at 10 € A small repair isn't worth a lead at 30 € pour une toiture complète. En toiture, la transformation dépend d’abord des chantiers que vous acceptez. ENH (Experts des Normes de l’Habitat) s’appuie sur une page de devis en ligne qui qualifie le projet et sur des campagnes réglées sur les chantiers que l’entreprise veut vraiment.

Why start with real demands?

The roofing industry is one where aggressive sales tactics have a bad reputation. The contacts you receive have themselves filled out a form to request a quote: you are responding to a request, which reassures the client and changes the nature of the call.

Do you also install windows or charging stations? Find out more carpentry leads And charging station leads. The conditions of the support are detailed on the pricing page.

Examples of landing pages and advertisements

Landing page Isolation extérieure Groupe Rénovation de France
French Renovation GroupExterior insulation
Landing page Isolation des murs extérieurs Fleuron Industries
Fleuron IndustriesExterior wall insulation
Landing page Toiture et isolation ENH, Experts des Normes de l’Habitat
ENH, Housing Standards ExpertsRoofing and insulation
Publicité ENH, Experts des Normes de l’Habitat : expertise complète de toiture
Publicité ENH, Experts des Normes de l’Habitat : étanchéité de toiture en Île-de-France
Publicité ENH, Experts des Normes de l’Habitat : bilan de toiture offert
Publicité ENH, Experts des Normes de l’Habitat : toiture endommagée

How does it work?

  1. 1

    Frame your target

    B2C or B2B, product or service, area, desired profile: your criteria become the rules of the campaign and the form.

  2. 2

    Put everything in place

    Branded landing page, form linked to your CRM or Google Sheets, two advertising channels and conversion tracking.

  3. 3

    Drive by quality

    Your feedback guides the campaigns: we cut what doesn't convert, we test new ads, and you receive the report.

Channels to choose from: Google Ads, Meta Ads (Facebook and Instagram), Microsoft Advertising, LinkedIn Ads.

In addition: Taboola native advertising, pre-roll video, SEO, email marketing and, currently being renovated, the Kelvin energy simulator.

from €30indicative gross cost of a lead

Prix de départ observé en 2026 chez les vendeurs de leads. Chez ENH, 20 à 30 € de publicité par lead.

Prices displayed, with no commission on your budget

Set up

1 500 €

Branded landing page, qualification form linked to your CRM, 2 advertising channels, 1st month of management included.

Monthly management

400 € / month

New ads and visuals, A/B testing, refined targeting, reporting based on your field feedback.

Advertising budget

0 % commission

You pay Google, Meta or Microsoft directly and see every euro spent.

Frequently asked questions about roofing leads

How much does a roof lead cost?

Chez ENH (Experts des Normes de l’Habitat), entre 20 et 30 € de publicité par lead sur les interventions de toiture, hors honoraires. Le coût varie selon la zone, la saison et le type de chantier ciblé.

What conversion rate can be expected?

Entre 15 et 30 % de leads transformés chez ENH (Experts des Normes de l’Habitat) : appelés, intéressés, projet confirmé, rendez-vous à prendre. Le taux dépend surtout des chantiers acceptés : en prenant aussi les petites interventions, on transforme davantage.

Can we target only large construction projects?

Yes. Ads and forms can be customized to your needs: complete renovation, new roofing, or even repairs and emergencies. You have less volume on large projects, but a much higher average order value.

What questions does the form ask?

The options you choose: type of work, surface area, roofing material, urgency, owner or tenant, and postal code. Responses arrive with each contact.

Are the leads exclusive?

Yes. The campaigns, the page and the form are in your name: each request is intended for you and is not resold to any other roofer.

And what about the ban on telephone solicitation?

The contacts themselves filled out a form to request a quote: you call them back at their request. Telemarketing has been regulated by prior consent since August 11, 2026, and I never recommend calling someone who hasn't asked for it.

Receive your free audit

Estimated cost and volume for your area. I'll call you back within 24 hours.

  • Free and without obligation
  • Separate fees and advertising budget
  • Direct exchange with Anthony Ménard

WhatsApp: 06 34 15 00 51

No. 1 marketing consultant in 2025Codeur.com Ranking

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