Exclusive heat pump leads, qualified before your call
I manage your Google, Meta, and Microsoft campaigns with a form that verifies the property, current heating, and occupancy status. At MCY France: approximately €27 per lead and 22,130 leads converted.
Callback within 24 hours, no obligation. Or Write to me on WhatsApp.
- of leads converted at my RGE clients
- 18 to 28 %
- leads per month at the peak of my activity
- 10 000
- monthly advertising budget managed at the height of my activity
- 150 000 €
- projects completed since 2012
- 700+
Converted lead: called, interested, eligible, appointment to be scheduled. Volumes and budgets across all sectors.
What is an exclusive heat pump lead?
An exclusive heat pump lead is a quote request sent specifically to your company by a household whose property, current heating system, and occupancy status have been verified. Anthony Ménard of Génération-de-leads.net creates and manages these campaigns. At MCY France: approximately €27 per lead, 22,130 leads converted.
- Exclusive requests, never resold
- Form that verifies housing, heating and status
- Campaigns, page and form in your name
- 0 % commission on your advertising budget
Market 2026: Demand is picking up again, be the first to respond
Three developments are changing the way quote requests for heat pumps are generated.
A market that's picking up again
After three years of decline, heat pump sales are expected to pick up again in 2026, driven by rising gas and fuel oil prices.
Helpful tip: approved models
Since September 1, 2026, the Heating Boost bonus is reserved for approved models listed by ADEME. My advertisements therefore reflect the actual type of heating you are installing.
MaPrimeRénov' refocused
Heat pumps dedicated to hot water are no longer eligible, while air-to-water heat pumps remain eligible. The form verifies the project before we contact you.
What criteria should be used to qualify a heat pump lead?
A lead at 5 € A lead that doesn't sign costs more than a lead to 27 € who signs. The form therefore filters according to what you know you sell, before the contact reaches you.
- Owner-occupier or landlord
- Detached house and year of construction
- Current heating system: oil, gas or electric
- Type of heat pump desired
- Department located in your area
- Project in the 6 months
Example of a request received
House built in 1978, 110 m², oil-fired boiler, owner-occupied, air/water heat pump project under 3 months, Côtes-d'Armor: criteria validated, to be recalled today.
From click to appointment in three steps
- Attracting the right households : targeted ads based on your departments, your projects and available funding.
- Qualify before the call Your criteria filter each request before it reaches you.
- Pilot at the meeting point : your call feedback guides the campaigns, and we cut what doesn't convert.
To compare with other RGE-certified professions, see the page RGE installer leads or that of large-scale renovation leads.
Customer results for heat pumps
| Client and business | Cost per lead | Conversion rate | Cost per lead converted |
|---|---|---|---|
| MCY France, heat pumpmcyfrance.fr | ≈ €27 | 22 % | ≈ €123 |
Average advertising costs observed, excluding fees. They vary depending on the area, the season and the commercial approach: no results are guaranteed.
Examples of landing pages and advertisements
How does it work?
- 1
Frame your target
B2C or B2B, product or service, area, desired profile: your criteria become the rules of the campaign and the form.
- 2
Put everything in place
Branded landing page, form linked to your CRM or Google Sheets, two advertising channels and conversion tracking.
- 3
Drive by quality
Your feedback guides the campaigns: we cut what doesn't convert, we test new ads, and you receive the report.
Channels to choose from: Google Ads, Meta Ads (Facebook and Instagram), Microsoft Advertising, LinkedIn Ads.
In addition: Taboola native advertising, pre-roll video, SEO, email marketing and, currently being renovated, the Kelvin energy simulator.
A €5 lead that doesn't sign costs more than a €27 lead that does sign.
- Leads received
- Contactable
- Interested and eligible
- Appointment to be made
Illustrative example on 100 leads in exterior insulation: at €21 per lead and 25 % of conversion, the converted lead costs approximately €84.
Market benchmark 2026, based on the public prices of lead sellers and service providers. At MCY France, a lead costs approximately €27 in advertising.
Prices displayed, with no commission on your budget
Set up
1 500 €Branded landing page, qualification form linked to your CRM, 2 advertising channels, 1st month of management included.
Monthly management
400 € / monthNew ads and visuals, A/B testing, refined targeting, reporting based on your field feedback.
Advertising budget
0 % commissionYou pay Google, Meta or Microsoft directly and see every euro spent.
Frequently asked questions about heat pump leads
How much does a heat pump lead cost?
At MCY France, advertising costs are approximately €27 per lead, with 22,130 leads converted, resulting in a cost of approximately €123 per lead converted, excluding fees. These costs vary depending on the region and season.
How to avoid ineligible households?
The form sets your criteria before sending: occupancy status, type of accommodation, current heating system, type of heat pump. Responses arrive with each contact.
Can you target air/water rather than air/air?
Yes. The ads, page, and questions are built for the product you want to sell, and the budget goes to the areas you cover.
Are the leads exclusive?
Yes. The campaigns, the page and the form are in your name: each request is intended for you and is not resold to anyone.
And what about the ban on telephone solicitation?
I never recommend cold calling. The contacts themselves made a request through your page, and you call them back at their request.
Receive your free audit
Estimated cost and volume for your area. I'll call you back within 24 hours.
- Free and without obligation
- Separate fees and advertising budget
- Direct exchange with Anthony Ménard