B2B lead generation: qualified and exclusive prospects
I create and manage your Google, Microsoft, Meta, and LinkedIn campaigns, including landing pages and CRM tracking, to bring you leads from companies with genuine needs. Prospects are exclusive and qualified before any contact.
Callback within 24 hours, no obligation. Or Write to me on WhatsApp.
- of leads converted at my RGE clients
- 18 to 28 %
- leads per month at the peak of my activity
- 10 000
- monthly advertising budget managed at the height of my activity
- 150 000 €
- projects completed since 2012
- 700+
Converted lead: called, interested, eligible, appointment to be scheduled. Volumes and budgets across all sectors.
What is B2B lead generation?
B2B lead generation involves obtaining inquiries from companies that have a genuine need for your product or service, then qualifying them before forwarding them. With Génération-de-leads.net, Anthony Ménard creates landing pages, Google, Microsoft, Meta, and LinkedIn campaigns, and CRM follow-up on your behalf, all designed to generate exclusive and qualified leads.
- Requests from exclusive companies, never resold
- Sector, size, function and needs requested in the form
- CRM tracking up to the appointment
- 0 % commission on your advertising budget
What is a B2B lead and how do you target it effectively?
The definition varies from one company to another: for some, a lead is a contact already identified as a potential customer, for others, any sales contact. One thing remains true: a lead is a person or company that expresses interest in your product or service. I work with a precise definition: a converted lead is contacted, interested, eligible, and has an appointment scheduled.
Targeting companies effectively
It all starts with a simple question: what exactly do you sell, and to whom? We identify your products or services, then the needs, sectors, and objectives of your ideal customers. This work allows us to refine our targeting and write messages that resonate with the right person, such as the CTO, the purchasing manager, or the CEO.
How I generate B2B leads
A landing page that converts
The landing page is where conversion happens. It relies on a clear message, a concrete headline, and a strong call to action. It remains simple, without unnecessary links or buttons, loads quickly on mobile, and directly highlights your value proposition.
Campaigns tailored to your target audience
Google Ads and Microsoft Ads attract businesses already seeking a solution. Meta and LinkedIn Ads allow you to target by industry or function when the target audience is identifiable. The advertising accounts are in your name, and you see every euro spent.
Follow-up until the appointment
Your call feedback guides the campaigns: we cut out what doesn't convert. The requests arrive in your CRM with their responses, and I manage based on cost per lead converted, not per click.
To go further
Depending on your sector, also discover real estate leads, insurance leads And tax optimization leads. You can browse. my achievements and consult the pricing page. I do not quote an average cost per lead on this page: it depends on your sector, the competition and the size of your target audience, and the free audit estimates it.
Examples of landing pages and advertisements
How does it work?
- 1
Frame your target
B2C or B2B, product or service, area, desired profile: your criteria become the rules of the campaign and the form.
- 2
Put everything in place
Branded landing page, form linked to your CRM or Google Sheets, two advertising channels and conversion tracking.
- 3
Drive by quality
Your feedback guides the campaigns: we cut what doesn't convert, we test new ads, and you receive the report.
Channels to choose from: Google Ads, Meta Ads (Facebook and Instagram), Microsoft Advertising, LinkedIn Ads.
In addition: Taboola native advertising, pre-roll video, SEO, email marketing and, currently being renovated, the Kelvin energy simulator.
Advertising cost observed in 2026. The difference depends on the size of the target audience, the basket size and the level of decision targeted.
Prices displayed, with no commission on your budget
Set up
1 500 €Branded landing page, qualification form linked to your CRM, 2 advertising channels, 1st month of management included.
Monthly management
400 € / monthNew ads and visuals, A/B testing, refined targeting, reporting based on your field feedback.
Advertising budget
0 % commissionYou pay Google, Meta or Microsoft directly and see every euro spent.
Frequently Asked Questions about B2B Lead Generation
What is a B2B lead?
This is a company or decision-maker who expresses interest in your product or service, for example by filling out a request for a quote or callback form.
How to effectively target businesses?
By first identifying your products or services, then your customers' needs, sectors, and objectives, you can refine your campaign targeting and write tailored messages.
What makes a good B2B landing page?
A clear message, a concrete title, a strong call to action, a simple, distraction-free design, fast mobile display, and a value proposition highlighted directly.
How do you measure success?
By the number of leads, the conversion rate, the cost per converted lead, and the return on investment of the campaigns. A converted lead is called, interested, eligible, and has an appointment to schedule.
Are the leads exclusive?
Yes. The campaigns, the page and the form are in your name: each request is intended for you and is not resold to anyone.
And what about the ban on telephone solicitation?
The contacts themselves made a request through your page: you call them back at their request. I never recommend calling a company that hasn't made a request.
Ranked #1 marketing consultant on Codeur.com in 2025
Codeur.com is the French platform for freelancers. I topped the Marketing Consultant ranking there, with 11,067 points as of November 8, 2025. In November 2026, I was 2nd in this ranking and 61st out of 413,000 in the overall ranking. See the updated rankings.
- Google Partner and Microsoft Advertising Partner
- 4.7/5 on Google, 25 public reviews
- Over 700 projects since 2012
- A single point of contact, without intermediaries
- Exclusive leads, accounts in your name
- Response within 24 hours, no obligation
Receive your free audit
Estimated cost and volume for your area. I'll call you back within 24 hours.
- Free and without obligation
- Separate fees and advertising budget
- Direct exchange with Anthony Ménard