Exclusive MaPrimeAdapt' leads for home adaptation
Walk-in shower, adapted bathroom, stairlift: I create and manage your Google, Meta, and Microsoft campaigns. Requests are exclusive, and eligibility criteria are defined in the application form.
Callback within 24 hours, no obligation. Or Write to me on WhatsApp.
- of leads converted at my RGE clients
- 18 to 28 %
- leads per month at the peak of my activity
- 10 000
- monthly advertising budget managed at the height of my activity
- 150 000 €
- projects completed since 2012
- 700+
Converted lead: called, interested, eligible, appointment to be scheduled. Volumes and budgets across all sectors.
What is a MaPrimeAdapt lead?
MaPrimeAdapt' leads are requests for home adaptation work from seniors or their relatives, for which the eligibility criteria for Anah assistance are set up on the application form. With Génération-de-leads.net, Anthony Ménard manages the campaigns and the webpage for adaptation contractors, ensuring they receive exclusive requests, not just inquiries.
- Exclusive requests, never resold
- Age, autonomy, income and status requested from the form
- Qualification level of your choice
- 0 % commission on your advertising budget
Who can benefit from MaPrimeAdapt'?
MaPrimeAdapt' is a grant from the French National Housing Agency (Anah) to adapt housing for loss of autonomy or disability. According to official information, it is intended for people who 70 years old and more, to people aged 60 to 69 years old Eligibility is available to those experiencing a loss of autonomy, as well as to people with recognized disabilities, subject to income requirements. The accommodation must be the primary residence, occupied by its owner or rented in the private sector with the landlord's agreement.
The exact criteria are those of the French National Housing Agency (Anah) at the time of application. The form sets them for you, but it does not replace the review of the application: final eligibility is confirmed by France Rénov'.
The works I am highlighting
- the walk-in shower;
- the adapted bathroom;
- the stairlift;
- the toilets and grab bars;
- ramps and access points;
- the ground floor bedroom.
Reaching seniors and their loved ones
The request often comes from a child caregiver. The ads target your region and are aimed at seniors and their families, with a reassuring page that simply explains the process.
What qualification level should I choose?
In senior care, eligibility is everything: age, autonomy, income, and occupancy status. You choose the level of qualification required: the more advanced it is, the more the lead costs, but the better the conversion rate.
At Prime Adapte, in Auvergne-Rhône-Alpes, a lead costs between 9 and 15 € of advertising on average, and up to 24 € with advanced qualification. Up to 30 % Leads are converted: called, interested, eligible, visit scheduled. These results are exclusive of fees and are not guaranteed: they vary depending on the area, season, and sales approach.
One example out of 100 leads
For a lead to 12 € with 30 % of converted leads, the cost amounts to approximately 40 € per lead converted. Out of 100 leads received, 82 are contactable, 48 are eligible and interested, and 30 result in a scheduled visit. This is an illustrative example, not a promise.
A lead at 5 € Ineligible leads cost more than leads that are eligible. 15 € who signs.
To go further
To see how a conversion page is built, consult the page dedicated to landing pages. You can also browse. my achievements and the detailed conditions on the pricing page.
Examples of landing pages and advertisements
How does it work?
- 1
Frame your target
B2C or B2B, product or service, area, desired profile: your criteria become the rules of the campaign and the form.
- 2
Put everything in place
Branded landing page, form linked to your CRM or Google Sheets, two advertising channels and conversion tracking.
- 3
Drive by quality
Your feedback guides the campaigns: we cut what doesn't convert, we test new ads, and you receive the report.
Channels to choose from: Google Ads, Meta Ads (Facebook and Instagram), Microsoft Advertising, LinkedIn Ads.
In addition: Taboola native advertising, pre-roll video, SEO, email marketing and, currently being renovated, the Kelvin energy simulator.
Sales prices observed in 2026 among lead generation companies. At Prime Adapte, €9 to €15 of advertising per lead on average.
Prices displayed, with no commission on your budget
Set up
1 500 €Branded landing page, qualification form linked to your CRM, 2 advertising channels, 1st month of management included.
Monthly management
400 € / monthNew ads and visuals, A/B testing, refined targeting, reporting based on your field feedback.
Advertising budget
0 % commissionYou pay Google, Meta or Microsoft directly and see every euro spent.
Frequently Asked Questions about MaPrimeAdapt' Leads’
How much does a MaPrimeAdapt' lead cost?
At Prime Adapte, advertising costs average between €9 and €15 per lead, and up to €24 when qualification is pursued further. This excludes fees and varies depending on the region and season.
What conversion rate can be expected?
Up to 30 leads converted at Prime Adapte: called, interested, eligible, visit to be scheduled. This is not a guarantee: the offer, targeting, and callback speed matter.
How do you verify eligibility?
The form asks the questions that matter for MaPrimeAdapt': age, loss of autonomy, income, homeowner or tenant, type of work, and department. Responses are sent with each contact, and you choose the level of qualification required.
Who can benefit from MaPrimeAdapt'?
The Anah grant is aimed at people aged 70 and over, those aged 60 to 69 who are losing their independence, and people with disabilities, subject to income requirements. The exact criteria are those set by Anah at the time of application.
Are the leads exclusive?
Yes. The campaigns, the page and the form are in your name: each request is intended for you and is not resold to any other craftsman.
And what about the ban on telephone solicitation?
The contacts, often the elderly person or a caregiver, have filled out a form themselves: you call them back at their request. Telemarketing has been regulated by prior consent since August 11, 2026, and I never recommend calling an elderly person who hasn't requested it.
Receive your free audit
Estimated cost and volume for your area. I'll call you back within 24 hours.
- Free and without obligation
- Separate fees and advertising budget
- Direct exchange with Anthony Ménard