CPF training leads: callback requests made by the individual themselves
I create and manage your Google, Meta, and Microsoft campaigns to receive inquiries from people interested in CPF-funded training. Each contact has requested a callback: no cold calling.
Callback within 24 hours, no obligation. Or Write to me on WhatsApp.
- of leads converted at my RGE clients
- 18 to 28 %
- leads per month at the peak of my activity
- 10 000
- monthly advertising budget managed at the height of my activity
- 150 000 €
- projects completed since 2012
- 700+
Converted lead: called, interested, eligible, appointment to be scheduled. Volumes and budgets across all sectors.
What is a CPF training lead?
CPF training leads are requests from individuals interested in training funded by their personal training account who request a callback. With Génération-de-leads.net, Anthony Ménard creates campaigns for training organizations, including a dedicated page and form, without cold calling, as telemarketing is prohibited for CPF-funded training.
- Contacts who themselves requested to be called back
- Desired training and situation requested in the form
- Branded or white-label landing pages
- 0 % commission on your advertising budget
What has changed for CPF leads
The CPF (Personal Training Account) is a widely exploited area, sometimes illegally. Cold calling to offer CPF-funded training is prohibited, and unsolicited calls are subject to penalties. Since 2024, a financial contribution may also be required from the account holder for certain training courses. The amount and scope of this contribution may change: an offer or webpage must clearly state this. Always check the current terms and conditions before publishing an offer.
The channels I prefer
Search engine advertising, such as Google Ads and Microsoft Ads, generates the highest quality leads: the individual is actively searching for CPF-eligible training, and the form offers them a legitimate callback request. Acquisition costs are often higher than on social media or native display formats, but the prospect engages more quickly. Meta advertising, using Facebook and Instagram, complements this by reaching people who haven't yet started a search.
Channels I advise against
I advise against using SMS and mass emails on databases purchased or already used multiple times for CPF (Personal Training Account) purposes: without valid consent, it's prohibited, and the quality suffers. These methods only make sense with your own database, compliant with GDPR, and with consent for this type of communication.
Landing page or native form?
Meta and Google's native forms are minimalist. They don't allow you to showcase your brand or provide trust elements. In my experience, a well-designed landing page performs better, both in terms of conversion rate and quality, and it allows for A/B testing. I can compare the two if you'd like. A UTM tag on each page indicates whether the prospect came from Facebook, Google, or another channel.
The form fields
- the desired CPF training course;
- professional situation: employee, civil servant, self-employed, job seeker;
- prior consultation of MonCompteFormation;
- the contact details and the callback time slot.
You can change or add fields. Responses can be sent to your CRM or to a Google Sheet in real time.
Generate your own CPF leads rather than buying them
The major advantage of generating your own leads is autonomy and exclusivity. Many lead brokers resell the same contacts to multiple clients, which degrades quality and makes it difficult to prove the origin of consent. In your own environment, you control the page, the message, and the proof of the request, without the markup of a reseller.
To understand how a mission unfolds, consult the operation page. For other professional targets, discover B2B lead generation, and as for the conditions, the pricing page.
Examples of landing pages and advertisements
How does it work?
- 1
Frame your target
B2C or B2B, product or service, area, desired profile: your criteria become the rules of the campaign and the form.
- 2
Put everything in place
Branded landing page, form linked to your CRM or Google Sheets, two advertising channels and conversion tracking.
- 3
Drive by quality
Your feedback guides the campaigns: we cut what doesn't convert, we test new ads, and you receive the report.
Channels to choose from: Google Ads, Meta Ads (Facebook and Instagram), Microsoft Advertising, LinkedIn Ads.
In addition: Taboola native advertising, pre-roll video, SEO, email marketing and, currently being renovated, the Kelvin energy simulator.
Range observed in 2026 according to the type of training, the channel and the level of qualification.
Prices displayed, with no commission on your budget
Set up
1 500 €Branded landing page, qualification form linked to your CRM, 2 advertising channels, 1st month of management included.
Monthly management
400 € / monthNew ads and visuals, A/B testing, refined targeting, reporting based on your field feedback.
Advertising budget
0 % commissionYou pay Google, Meta or Microsoft directly and see every euro spent.
Frequently asked questions about CPF training leads
Is telephone solicitation permitted for the CPF (Personal Training Account)?
No, cold calling to offer CPF training is prohibited. Therefore, I only work on requests made by the individual themselves, who requests a callback via a form.
Which channels generate the best CPF leads?
Search engine advertising is effective because it responds to active search queries. Complete meta descriptions are useful for reaching other profiles. I advise against SMS and mass emailing without consent.
Landing page or native form: which to choose?
A landing page allows you to showcase your brand and provide reassurance elements, and to test different versions. I can compare the two versions to see how well they perform.
What fields does the form contain?
The desired training course, professional situation, prior consultation of MonCompteFormation, contact details and callback time. You can change or add these.
Are the leads exclusive?
Yes. The campaigns, the page and the form are in your name: each request is intended for you and is not resold to any other organization.
How to track the origin of each lead?
A UTM tag is recorded on each record: you know if the contact comes from Facebook, Google or another channel, and you can compare costs and conversion by channel.
Receive your free audit
Estimated cost and volume for your area. I'll call you back within 24 hours.
- Free and without obligation
- Separate fees and advertising budget
- Direct exchange with Anthony Ménard