Exclusive insurance leads for brokers and agents
Mortgage insurance, life insurance, health insurance, and other products: I create and manage your Google, Meta, and Microsoft campaigns to receive exclusive quote requests. Each request comes from someone who has asked to be called back.
Callback within 24 hours, no obligation. Or Write to me on WhatsApp.
- of leads converted at my RGE clients
- 18 to 28 %
- leads per month at the peak of my activity
- 10 000
- monthly advertising budget managed at the height of my activity
- 150 000 €
- projects completed since 2012
- 700+
Converted lead: called, interested, eligible, appointment to be scheduled. Volumes and budgets across all sectors.
What is an insurance lead?
Insurance leads are requests for quotes or advice from people looking for insurance, such as loan, life, or health insurance. With Génération-de-leads.net, Anthony Ménard sets up campaigns for brokers and agents, providing them with a dedicated page and form to receive exclusive requests from people who have asked to be called back.
- Exclusive requests, never resold
- Product, situation and project requested from the form
- Follow-up on the callback request until the appointment
- 0 % commission on your advertising budget
What types of insurance can be promoted?
I work on the request product by product, with a page and form adapted to each one.
Borrower's insurance
The request comes from people who have a loan project or who wish to compare their contract. The form specifies the project, the indicative loan amount, and the timeline.
Life insurance
The messages remain factual: the page presents the product, its conditions and its risks, without any promise of return or guaranteed gain.
Health insurance
The form targets the household situation, coverage needs and desired effective date, so that you start the exchange in the right place.
How does an insurance landing page work?
An insurance page must inspire confidence before it converts. It relies on a clear message, a concrete headline, a visible call to action, and a concise, step-by-step form. I remove unnecessary links and buttons that are distracting, and I ensure the page loads quickly on mobile devices. Reassuring elements, such as customer reviews, are added only when verifiable.
Google Ads and Microsoft Ads target people who are already searching for insurance. Meta Ads complements this by reaching people who haven't yet started their search. I drive revenue based on appointments secured and cost per converted lead, not per click. I'm not citing an average cost per lead here: competition for insurance searches is fierce and varies depending on the product, location, and season. The free audit provides an estimate.
A professional framework to be respected
You remain responsible for your duty to advise, to provide pre-contractual information, and to ensure that consent is obtained when making a callback. Only those who have completed the form are affected: I never recommend calling someone who has not requested it.
For other financial or asset-related targets, discover tax optimization leads And real estate leads. The conditions of the support are detailed on the pricing page, and the principle of a conversion page on the page dedicated to landing pages.
Examples of landing pages and advertisements
How does it work?
- 1
Frame your target
B2C or B2B, product or service, area, desired profile: your criteria become the rules of the campaign and the form.
- 2
Put everything in place
Branded landing page, form linked to your CRM or Google Sheets, two advertising channels and conversion tracking.
- 3
Drive by quality
Your feedback guides the campaigns: we cut what doesn't convert, we test new ads, and you receive the report.
Channels to choose from: Google Ads, Meta Ads (Facebook and Instagram), Microsoft Advertising, LinkedIn Ads.
In addition: Taboola native advertising, pre-roll video, SEO, email marketing and, currently being renovated, the Kelvin energy simulator.
Buy leads or have your own system?
| Criteria | Leads purchased individually | Your device |
|---|---|---|
| Origin | Blurry | Your ads, your pages, your forms |
| Exclusive | Often sold to multiple buyers | Exclusive requests |
| Qualification | Criteria imposed by the reseller | Qualification based on your criteria |
| Cost | Reseller margin on each contact | Advertising paid at cost price |
| When you stop | Nothing remains for you | An asset that improves every month |
Prices observed in 2026 for an exclusive lead, depending on the insurance product and qualification level.
Prices displayed, with no commission on your budget
Set up
1 500 €Branded landing page, qualification form linked to your CRM, 2 advertising channels, 1st month of management included.
Monthly management
400 € / monthNew ads and visuals, A/B testing, refined targeting, reporting based on your field feedback.
Advertising budget
0 % commissionYou pay Google, Meta or Microsoft directly and see every euro spent.
Frequently asked questions about insurance leads
What is a qualified insurance lead?
This is a request from someone who needs insurance, meets your criteria, and has asked to be called back. A converted lead is a lead who has been contacted, is interested, eligible, and has a scheduled appointment.
How much does an insurance lead cost?
The cost depends on the product, the area, and the competition for search results. I'm not giving an average here: the free audit provides an estimate, excluding fees and without any guarantee of results.
What questions does the form ask?
The options you choose: product sought, situation, current project, department, callback window. Responses arrive with each contact.
Are the leads exclusive?
Yes. The campaigns, the page and the form are in your name: each request is intended for you and is not resold to any other broker or agent.
Is it possible to promise a price or a profit in advertisements?
No. The messages remain factual, without promise of return, quantified savings or guaranteed gain, and the main conditions are indicated on the page.
And what about the ban on telephone solicitation?
The contacts themselves filled out a form to request a quote: you call them back at their request. Telemarketing has been regulated by prior consent since August 11, 2026, and I never recommend calling someone who hasn't asked for it.
Receive your free audit
Estimated cost and volume for your area. I'll call you back within 24 hours.
- Free and without obligation
- Separate fees and advertising budget
- Direct exchange with Anthony Ménard