Exclusive real estate leads: sellers and buyers
Are you an agency, agent or property finder? I create and manage your Google, Meta and Microsoft campaigns, with a page in your name, to receive exclusive sales and purchase projects in your area.
Callback within 24 hours, no obligation. Or Write to me on WhatsApp.
- of leads converted at my RGE clients
- 18 to 28 %
- leads per month at the peak of my activity
- 10 000
- monthly advertising budget managed at the height of my activity
- 150 000 €
- projects completed since 2012
- 700+
Converted lead: called, interested, eligible, appointment to be scheduled. Volumes and budgets across all sectors.
What is a real estate lead?
Real estate leads are inquiries from people who have a genuine project to sell, buy, or get an appraisal in a specific area. With Génération-de-leads.net, Anthony Ménard sets up campaigns and pages for real estate professionals, which they own, to receive exclusive, geolocated, and qualified leads before any contact is made.
- Exclusive and geo-targeted requests in your area
- Sellers, buyers and appraisal projects
- Advertising pages and accounts in your name
- 0 % commission on your advertising budget
Seller leads or buyer leads: which should you target?
It all depends on your activity: taking on mandates, searching for properties for buyers, or assisting investors. Each target audience requires a different message and form.
The sellers
These are the most sought-after contacts, as they can lead to a mandate. The form asks for the type of property, the municipality, the owner's status, the desired selling timeframe, and whether an appraisal is desired.
The buyers
The form specifies the type of property sought, the area, the indicative budget, the timeframe, and the financing status. This allows you to quickly eliminate projects that are not yet ready.
Investors
For a rental investment project, the questions concern the objective, the location, and the timeframe. If your offer involves taxation, consult also tax optimization leads.
A local, exclusive and measurable approach
Real estate deals are made at the local or neighborhood level. Listings and pages are geolocated to your target area, with messaging that reflects the local market. Campaigns and accounts are registered in your name: if we stop, you keep the pages, audience, and history.
I'm not citing an average cost per lead here: it varies considerably depending on the city and the type of project, and the free audit will estimate it for your area. I'm measuring what matters: the number of leads, the percentage of contactable leads, the estimates generated, the contracts secured, and the cost per converted lead.
To go further
Are you also targeting other audiences? Find out more insurance leads And B2B lead generation. To see how a conversion page is built, consult the page dedicated to landing pages.
Examples of landing pages and advertisements
How does it work?
- 1
Frame your target
B2C or B2B, product or service, area, desired profile: your criteria become the rules of the campaign and the form.
- 2
Put everything in place
Branded landing page, form linked to your CRM or Google Sheets, two advertising channels and conversion tracking.
- 3
Drive by quality
Your feedback guides the campaigns: we cut what doesn't convert, we test new ads, and you receive the report.
Channels to choose from: Google Ads, Meta Ads (Facebook and Instagram), Microsoft Advertising, LinkedIn Ads.
In addition: Taboola native advertising, pre-roll video, SEO, email marketing and, currently being renovated, the Kelvin energy simulator.
Advertising cost observed in 2026. When purchased individually, a real estate lead typically costs between €20 and €200 depending on the type of project.
Prices displayed, with no commission on your budget
Set up
1 500 €Branded landing page, qualification form linked to your CRM, 2 advertising channels, 1st month of management included.
Monthly management
400 € / monthNew ads and visuals, A/B testing, refined targeting, reporting based on your field feedback.
Advertising budget
0 % commissionYou pay Google, Meta or Microsoft directly and see every euro spent.
Frequently Asked Questions about Real Estate Leads
What is real estate lead generation?
It is a process that consists of attracting, capturing and qualifying people interested in a sale or purchase project, with online ads, dedicated pages and a form that sets your criteria.
What indicators should be measured to judge the results?
The number of leads, the percentage of reachable leads, the conversion rate, the cost per converted lead, and the number of mandates or sales closed. It's the results in terms of appointments and mandates that count, not the number of clicks.
Sellers or buyers: which to choose?
The two systems use different pages and forms. Sellers use the listing system, while buyers use the property search system. We choose the best option for your business.
Are the leads exclusive?
Yes. The campaigns, the page and the form are in your name: each request is intended for you and is not resold to any other professional.
Do you need a new website to generate leads?
Not necessarily. A dedicated page for your business is often enough to launch campaigns. If your website is hindering conversions, I also offer complete redesigns.
And what about the ban on telephone solicitation?
The contacts themselves filled out a form to request an estimate or advice: you call them back at their request. Telemarketing has been regulated by prior consent since August 11, 2026, and I never recommend calling someone who hasn't requested it.
Receive your free audit
Estimated cost and volume for your area. I'll call you back within 24 hours.
- Free and without obligation
- Separate fees and advertising budget
- Direct exchange with Anthony Ménard