Energy lead generation in France: the complete guide
Heat pump, major renovation, solar panels, insulation or LEDs: here's how to generate exclusive, transparent requests that belong to you.
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- of leads converted at my RGE clients
- 18 to 28 %
- leads per month at the peak of my activity
- 10 000
- monthly advertising budget managed at the height of my activity
- 150 000 €
- projects completed since 2012
- 700+
Converted lead: called, interested, eligible, appointment to be scheduled. Volumes and budgets across all sectors.
What is energy lead generation?
Energy lead generation involves obtaining inquiries from individuals who voluntarily express, through a form with explicit consent, an interest in an energy project: heating, renovation, solar. Anthony Ménard, of Génération-de-leads.net, sets up exclusive, transparent, and proprietary environments, both in France and internationally.
- Lead exclusivity
- Complete ownership of the environment
- Transparency in campaigns
- B2C and B2B adaptation
What are the main types of energy leads?
Unlike other sectors, energy involves high-budget projects, variable decision times, specific aid and regulations, and therefore precise qualifications.
Heat pump leads
These are requests related to the replacement or installation of a high-performance heating system. See the page heat pump leads.
Leads for large-scale renovation
These are comprehensive projects that combine insulation, heating, ventilation, and energy efficiency grants. See the page large-scale renovation leads.
Solar panel leads
These are photovoltaic installations for individuals or professionals. See the page solar panel leads.
Insulation leads, LEDs and CEE
These are targeted projects or energy optimization programs. For exterior insulation, see the page leads exterior insulation.
Buy leads or generate your own?
Buying and reselling leads
- Exclusivity often not guaranteed
- Origin of the lead little known or unknown
- Generic landing page
- Variable delivery time
- No property for the buyer
Proprietary lead generation
- Exclusive requests
- Completely transparent origin
- Custom landing page branded with your logo
- Instant reception
- You own everything: campaigns, accounts, page, and data
At Génération-de-leads.net, there is no lead reselling. Each client has their own campaigns, their own advertising accounts, and their own landing page.
How do I generate energy leads, within what timeframe, and in what context?
The five-step method
- Analysis of the client's offers, areas and objectives.
- Creation of a dedicated landing page that is consistent with your brand image.
- Implementation of conversion tracking and GDPR compliance.
- Launch of campaigns on search engines and social networks.
- Continuous performance optimization.
Leads are transmitted in real time to a spreadsheet, by email, in a CRM or by WhatsApp, depending on your needs.
Deadlines and volumes
The first leads usually arrive in the 24 hours following the launch of campaigns. Volumes vary greatly depending on the client, from a few qualified leads per week to several hundred.
GDPR compliance and telephone marketing
All leads are collected via forms with explicit consent. I do not recommend any cold calling: prospects themselves request a callback or to have their project reviewed.
The most common mistake among installers
Do not call the lead back immediately. A lead should be called back within 5 minutes to maximize the chances of conversion.
Customer results
| Client and business | Cost per lead | Conversion rate | Cost per lead converted |
|---|---|---|---|
| MCY France, heat pumpmcyfrance.fr | ≈ €27 | 22 % | ≈ €123 |
| Renovation Group of France, exterior insulationgrouperenovationdefrance.fr | 21 € | 25 % | ≈ €84 |
| Initiativ'Énergie, air conditioninginitiativenergie.com | 14 € | 28 % | ≈ €50 |
| Initiativ'Énergie, large-scale renovationinitiativenergie.com | 35 € | 18 % | ≈ €194 |
Average advertising costs observed, excluding fees. They vary depending on the area, the season and the commercial approach: no results are guaranteed.
Examples of landing pages and advertisements
How does it work?
- 1
Frame your target
B2C or B2B, product or service, area, desired profile: your criteria become the rules of the campaign and the form.
- 2
Put everything in place
Branded landing page, form linked to your CRM or Google Sheets, two advertising channels and conversion tracking.
- 3
Drive by quality
Your feedback guides the campaigns: we cut what doesn't convert, we test new ads, and you receive the report.
Channels to choose from: Google Ads, Meta Ads (Facebook and Instagram), Microsoft Advertising, LinkedIn Ads.
In addition: Taboola native advertising, pre-roll video, SEO, email marketing and, currently being renovated, the Kelvin energy simulator.
Prices displayed, with no commission on your budget
Set up
1 500 €Branded landing page, qualification form linked to your CRM, 2 advertising channels, 1st month of management included.
Monthly management
400 € / monthNew ads and visuals, A/B testing, refined targeting, reporting based on your field feedback.
Advertising budget
0 % commissionYou pay Google, Meta or Microsoft directly and see every euro spent.
Frequently asked questions about energy lead generation
Are the leads exclusive?
Yes. Each lead is generated for a single client and is not resold to anyone.
Do you work exclusively in France?
No: I also work in Switzerland, Belgium, Luxembourg and the United States.
Who owns the countryside?
You have: the Google Ads and Meta accounts, the landing page and the data.
How long does it take for the first leads to arrive?
Typically, within 24 hours of campaign launch. Volumes then vary depending on your region, offer, and budget.
And what about the ban on telephone solicitation?
I never recommend cold calling. The contacts themselves made a request through your page, and you call them back at their request.
Receive your free audit
Estimated cost and volume for your area. I'll call you back within 24 hours.
- Free and without obligation
- Separate fees and advertising budget
- Direct exchange with Anthony Ménard