Since October 1, 2026, any advertisement, flyer, or landing page offering a heat pump, insulation, or photovoltaic system without the standardized "France Rénov'" phrase is in violation of regulations. For an RGE-certified installer advertising online, this significantly alters the structure of their web pages and visuals.
What exactly the law requires
The obligation stems from Article L. 122-26 of the Consumer Code, created by the law of June 30, 2025, against fraud in public aid. Since July 1, 2026, any professional offering energy renovation work (energy savings or renewable energy production), whether through advertising or on their website, must refer to the public service France Rénov'.
The decree of July 7, 2026, published in the Official Journal of July 31, has, since October 1, established the sentence to be reproduced word for word:
The message must be legible or audible, distinct from advertising, and never "altered, concealed, veiled, or separated by other information or images." This applies to both subsidized and unsubsidized projects: campaigns for heat pumps, external thermal insulation, photovoltaic systems, or insulated windows and doors fall within the scope, regardless of whether they originate from a tradesperson, a national network, or a platform connecting professionals with contractors.
The sanction is in the law itself: an administrative fine of up to €15,000 for a natural person and €75,000 for a legal person, imposed on the findings of the agents of the DGCCRF, without a trial.
Media by media: ads, landing pages, flyers
Online: Google ads, Meta, display
The message must be displayed "at the same time as the promotional message" and be clickable to link to the public service. A Google Ads text ad does not allow the insertion of a second link: in practice, compliance depends on the landing page, which must display the banner upon arrival, and on the meta or display visuals, where the phrase can appear within the creative.
Website offering the work
The redirect link to France Rénov' is required by law, regardless of any paid advertising. An installer's website without this link is already in violation of the law, even if it doesn't run any advertising campaigns.
Print, radio, video
Horizontal banner conforming to the annex of the decree for paper; fixed banner for the entire duration of the message for video and cinema; message broadcast immediately after the advertisement for radio.
Practical reading from a campaign provider, not legal advice: have your scheme validated by your council or federation (CAPEB, FFB) if your situation is particular.
Checklist for a compliant landing page
The band above the waterline
Accurate sentence, legible font, contrasting background, visible without scrolling on mobile as well as on computer.
A clickable link
The address www.france-renov.gouv.fr should open the public service website, not a page of your website.
No misleading packaging
No logo or colour that suggests affiliation with a public body; the mention must be distinct from your commercial offer.
The same banner appears on the thank you and form pages.
Each page that offers the work is affected, not just the campaign's entry page.
Updated Meta and display visuals
Repeat the phrase in the video and image creations: a fixed banner at the bottom of the visual, maintained for the entire duration of the video.
Does the mention lower the conversion rate?
This is the question all our installer clients ask. On the pages we manage, the banner is placed at the top of the page, in a neutral color, and the request form remains in its usual position just below the value proposition. The message informs the household that free advice is available; it doesn't tell them not to contact you.
The real conversion lever remains the same as before: exclusive leads, a form that sets out your eligibility criteria (occupancy status, type of housing, current heating system, department), and a quick callback. We detail the calculation in How much does a heat pump lead cost in 2026?.
Bringing your WordPress site into compliance
For installers whose site runs on WordPress, our partner agency Iotaweb has developed a France Rénov' banner plugin for WordPress The standardized text and clickable link are displayed on all website pages and landing pages, without altering the theme. For the campaign pages we build, the banner is integrated from the outset.
Are your campaigns compliant and profitable?
I will check your ads and pages for free (France Rénov' mention, lead qualification, cost per appointment) and I will call you back within 24 hours.
Frequently Asked Questions
What is the exact phrase to display?
«"Before you commit, the public service provides free information to help you prepare and secure your project: www.france-renov.gouv.fr". This is set by the decree of July 7, 2026, and has been mandatory since October 1, 2026.
Does a Google Ads text ad have to contain the phrase?
The text of a Search ad does not allow you to add a link to another website. However, the link must appear, clickable, on the page the ad directs users to, displayed alongside your marketing message. For image and video formats, integrate the link into the ad creative.
My website doesn't advertise, does that affect me?
Yes. The law requires a redirect link to France Rénov' on any site that offers energy renovation work, with or without a paid campaign.
What types of work are being targeted?
All work "aimed at achieving energy savings or renewable energy production": heat pump, exterior insulation, large-scale renovation, photovoltaics, solar thermal, insulated joinery, whether they are helped or not.
Sources: Order of 7 July 2026 (Legifrance), FFB, ANIL, Selectra. This article is not legal advice.
