Air conditioning leads ready before summer.
Air conditioning is sold without government subsidies: the focus is on comfort, budget, and the season. At Initiativ'Énergie: €14 per lead, 28,130 leads converted.
Your free audit
Estimated cost and volume for air conditioning in your area. I will call you back within 24 hours.
The season is prepared in winter
The installers who capture the demand are those who are ready before the first heatwave.
A peak in demand in the summer
Searches skyrocket with the first warm weather. Campaigns ready in the spring capture demand before your competitors.
No bonus, a real budget
Air conditioning is not covered by MaPrimeRénov'. The form verifies the number of rooms and the project.
The reversible, a winter argument
A reversible air conditioner also provides heat: a message that also works from October to March.
Real figures for air conditioning
Advertising cost per lead, conversion rate, and what a lead that results in an appointment really costs.
Energy Initiative
Air ConditioningAverage advertising costs observed, excluding fees. They vary depending on the area, the season and the commercial approach: no results are guaranteed. View all customer results
Your criteria were set before the contact came to you.
A €5 lead that doesn't sign costs more than a €27 lead that does. The form filters based on what you know you're selling.
- House or apartment
- Number of rooms to be equipped
- Owner or co-ownership agreement
- Single-split or multi-split
- Installation time
- Postal code in your area
1. Attracting the right households
Targeted ads based on your departments, your projects, and available funding.
2. Qualify before the call
Your criteria filter each request before it reaches you.
3. Pilot at the meeting point
Your call feedback guides the campaigns: we cut what doesn't convert.
What a construction project really costs you
Replace the values with your own figures: the cost per lead means nothing until it is related to the conversion.
For comparison: a shared lead at €5 converted at 3 % costs ≈ €167 per converted lead, without exclusivity.
Estimate these figures for my area →Pre-filled values: cost and transformation observed at Initiativ'Énergie, signature at 35 % as an example. Excluding fees.
What you pay for, and why
Branded landing page, qualification form linked to your CRM, 2 advertising channels, 1st month of management included.
New ads and visuals, A/B testing, refined targeting, reporting based on your field feedback.
commission on your budget: you pay Google, Meta or Microsoft directly and see every euro spent.
Air conditioning leads: what you need to know
How much does an air conditioning lead cost?
At Initiativ'Énergie, €14 of advertising per lead with 28 % of leads converted, i.e. ≈ €50 per lead converted, excluding fees.
When to launch the campaigns?
Ideally, it should be installed in the spring, to be in place before the first heatwave. Reversible air conditioning also allows for cooling in the winter.
Are you targeting apartments?
If you are dealing with them, yes, with a question about the co-ownership agreement to avoid blocked projects.
Are the leads exclusive?
Yes. The campaigns, the page and the form are in your name: each request is intended for you and is not resold to anyone.
How much does the coaching cost?
€1,500 setup fee (page, form, two advertising channels, first month of management), then €400 per month. A 0.% commission is charged on your advertising budget, which you pay directly to the platforms.
And what about the ban on telephone solicitation?
The contacts themselves made a request via your page: you call them back at their request.
A system for each RGE specialty
Let's talk about your area and your goals.
A direct exchange with Anthony Ménard, without intermediaries. Response within 24 hours.
