ITE leads who accept the remaining cost.
In 2026, exterior insulation will be sold with a remaining cost to the customer. Advertisements state this, and the form verifies it. At Groupe Rénovation de France: €21 per lead, 25,130 leads converted.
Your free audit
Estimated cost and volume for exterior insulation in your area. I will call you back within 24 hours.
Selling a project, plus a bonus
Assistance through gestures is declining: the households to be targeted are no longer the same.
Less help per gesture
Since September 1, 2026, MaPrimeRénov' no longer finances most insulation work. A household attracted solely by the grant will not sign up.
The remaining balance to be filtered
Showing the actual financing (CEE, eco-PTZ up to €50,000) attracts owners ready to invest in their home.
Large-scale renovation in relay
An EWI (Exterior Wall Insulation) project is often integrated into a comprehensive project with a structured approach: a good EWI lead can become a larger project.
Real figures for exterior insulation
Advertising cost per lead, conversion rate, and what a lead that results in an appointment really costs.
French Renovation Group
Exterior insulationAverage advertising costs observed, excluding fees. They vary depending on the area, the season and the commercial approach: no results are guaranteed. View all customer results
Your criteria were set before the contact came to you.
A €5 lead that doesn't sign costs more than a €27 lead that does. The form filters based on what you know you're selling.
- Detached house
- Owner-occupier or landlord
- Approximate wall surface area
- Out-of-pocket expenses accepted
- Year of construction and materials
- Project deadline
1. Attracting the right households
Targeted ads based on your departments, your projects, and available funding.
2. Qualify before the call
Your criteria filter each request before it reaches you.
3. Pilot at the meeting point
Your call feedback guides the campaigns: we cut what doesn't convert.
What a construction project really costs you
Replace the values with your own figures: the cost per lead means nothing until it is related to the conversion.
For comparison: a shared lead at €5 converted at 3 % costs ≈ €167 per converted lead, without exclusivity.
Estimate these figures for my area →Pre-filled values: cost and transformation observed at Groupe Rénovation de France, signature at 30 % as an example. Excluding fees.
What you pay for, and why
Branded landing page, qualification form linked to your CRM, 2 advertising channels, 1st month of management included.
New ads and visuals, A/B testing, refined targeting, reporting based on your field feedback.
commission on your budget: you pay Google, Meta or Microsoft directly and see every euro spent.
Exterior insulation leads: what you need to know
How much does an ITE lead cost?
At Groupe Rénovation de France, €21 of advertising per lead with 25 % of leads converted, i.e. ≈ €84 per lead converted, excluding fees.
Is ITE still receiving subsidies?
MaPrimeRénov' by gesture no longer finances most insulation work since September 1, 2026. Other levers exist (CEE, eco-PTZ, major renovation): this is why the remaining cost is checked from the form.
Are you targeting houses or condominiums?
The campaigns target what you deal with. By default, individual owner-occupied houses, in your departments.
Are the leads exclusive?
Yes. The campaigns, the page and the form are in your name: each request is intended for you and is not resold to anyone.
How much does the coaching cost?
€1,500 setup fee (page, form, two advertising channels, first month of management), then €400 per month. A 0.% commission is charged on your advertising budget, which you pay directly to the platforms.
And what about the ban on telephone solicitation?
The contacts themselves made a request via your page: you call them back at their request.
A system for each RGE specialty
Let's talk about your area and your goals.
A direct exchange with Anthony Ménard, without intermediaries. Response within 24 hours.
