B2C lead generation for renewable energy.

It is essential to mention the reassuring elements related to certifications, labels and accreditations such as RGE and funding partners: CEE, ANA, CITE etc

This fulfills both a legal obligation to justify your business activity and to assure users of your expertise. This will enhance your company's image and website, and lead to increased conversions. 

Why generate your own energy leads

Why do your own lead generation campaigns rather than buying them? That's a question you're entitled to ask yourself if you're an installer in the energy sector. Indeed, there isn't THAT There are advantages to having your own campaigns, and here they are: 

1. You are guaranteed exclusivity: By having your own work environment, the leads you generate are completely private and instantly accessible in a Google Sheet or your preferred CRM. When you buy energy renovation leads from a supplier, you can't be certain they haven't been resold elsewhere. With your campaigns, you can also share or resell leads, making them practically free if you reach an agreement with a competitor.
2. You pay less for the energy lead: It's clear that if you exclude the supplier's margin for reselling the leads, you save on the lead cost. A lead for energy-efficient renovations will therefore cost less because you'll be paying an acquisition price, not a retail price.
3. You pre-qualify the lead as you see fit: With your own campaign, the form, targeting, and all lead generation and distribution criteria meet your requirements. 100%'s content is subject to validation and is produced solely for your lead generation needs. This ensures you receive high-quality prospect profiles from leads who know what they want and aren't simply curious or uninformed. If you want a prospect profile with information such as their marginal tax rate (TMI) or number of tax units, these questions are included on your landing page.
4. You have a personalized and unique branding: When you generate your own energy leads on your own landing pages, you control the presentation and branding. The visuals, text, and sales pitch are tailored to your brand. This means your prospects will be more receptive because they perceive consistency between the website and your phone conversation. When you buy a lead rather than generate it, you don't know how it was acquired. In most cases, supplier landing pages are white-labeled and use the concept of a €1 lead, which is no longer necessarily relevant. Furthermore, we can integrate your Google Business reviews feed Or Trustpilot to give a big boost of credibility to the landing page and therefore to increase prospect engagement. Take control of your business and generate your own leads. 

 

Generating high-quality leads 

We often have clients who want to set up a campaign without creating a landing page because they already have one, or vice versa. However, one is just as important as the other: you can have the best campaigns in the world or the best website in the world, but if the other isn't performing well, then the whole system won't perform. That's why we set up the entire lead generation environment. All you have to do now is process the leads; everyone has their own job.

The quality of the service will be assessed based on the provider's technical skills, experience, and the quality of its implementation. We are not dealing with an exact science of expertise: there are always several ways to generate leads, and always several possible approaches. For example, with or without native form, with or without form weighting, with or without step-by-step form, with or without reassurance elements, with or without menu, with or without prospect nurturing, etc.

How much will I pay for my leads? 

It's understandable that every client wants to know the exact cost of acquiring leads, but it remains impossible to predict. Volatile and independent factors influence acquisition costs. For example, even if you have two identical campaigns and landing pages, their performance will differ from one region to another. If you have five times as many advertising campaigns in a given region with the same semantic targeting as yours, this indicates higher competition. Bids will therefore be increased, and acquisition costs will be higher.

Why know the cost of acquisition in lead generation? Start from the premise that it corresponds to the market cost minus the intermediary cost.