{"id":1113,"date":"2026-10-29T14:44:36","date_gmt":"2026-10-29T13:44:36","guid":{"rendered":"https:\/\/generation-de-leads.net\/cout-lead-pompe-a-chaleur-2026\/"},"modified":"2026-10-29T14:52:30","modified_gmt":"2026-10-29T13:52:30","slug":"cout-lead-pompe-a-chaleur-2026","status":"publish","type":"post","link":"https:\/\/generation-de-leads.net\/en\/cout-lead-pompe-a-chaleur-2026\/","title":{"rendered":"How much does a heat pump lead cost in 2026?"},"content":{"rendered":"<div id=\"ga\">\n<nav class=\"crumb\" aria-label=\"Breadcrumb trail\"><a href=\"https:\/\/generation-de-leads.net\/en\/\">Welcome<\/a> \u203a <a href=\"https:\/\/generation-de-leads.net\/en\/leads-installateurs-rge\/\">RGE certified installers<\/a> \u203a Cost of a PAC lead<\/nav>\n<div class=\"meta\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/generation-de-leads.net\/wp-content\/uploads\/2022\/03\/anthony-menard.webp\" alt=\"Anthony M\u00e9nard\" width=\"40\" height=\"40\"><span>By <a href=\"https:\/\/www.linkedin.com\/in\/anthony-menard-5803aab1\/\" rel=\"author\" target=\"_blank\">Anthony M\u00e9nard<\/a>, Google Partner and Microsoft Advertising Partner<\/span><span>October 29, 2026<\/span><span>6-minute read<\/span><\/div>\n<p class=\"lead\">A heat pump lead can cost anywhere from a few euros to over \u20ac30. This price alone doesn&#039;t tell the whole story: for an RGE-certified installer, what matters is the cost of a lead that results in an appointment, and then a signed contract.<\/p>\n<div class=\"brief\">\n<span class=\"lbl\">In short<\/span>\n<div class=\"kpis\">\n<div class=\"kpi\"><strong>\u2248 \u20ac27<\/strong><span>advertising cost of a PAC lead at a client<\/span><\/div>\n<div class=\"kpi\"><strong>22 %<\/strong><span>of leads converted (called, interested, eligible, appointments)<\/span><\/div>\n<div class=\"kpi hi\"><strong>\u2248 \u20ac123<\/strong><span>per lead converted, excluding fees<\/span><\/div>\n<\/div>\n<\/div>\n<div class=\"toc\"><b>Summary<\/b><ol>\n<li><a href=\"#cout-par-lead\">Cost per lead is not enough<\/a><\/li>\n<li><a href=\"#exemple\">Real-life example: exclusive or shared lead<\/a><\/li>\n<li><a href=\"#2026\">What will change in 2026<\/a><\/li>\n<li><a href=\"#methode\">How to reduce the cost per construction site<\/a><\/li>\n<li><a href=\"#faq\">Frequently Asked Questions<\/a><\/li>\n<\/ol><\/div>\n<h2 id=\"cout-par-lead\">Cost per lead is not enough<\/h2>\n<p>Two leads at the same price are not equal. A lead sold to multiple installers receives several calls on the same day and compares prices first. An ineligible or unreachable lead results in no installations.<\/p>\n<p>Therefore, the price of the lead must be related to its <strong>conversion rate<\/strong> : the proportion of leads called, interested, eligible and with an appointment to be made.<\/p>\n<div class=\"formula\">Cost per lead converted = <em>cost per lead<\/em> \u00f7 <em>conversion rate<\/em><\/div>\n<h2 id=\"exemple\">Real-life example: exclusive or shared lead<\/h2>\n<p>At the house of <a href=\"https:\/\/mcyfrance.fr\/\" target=\"_blank\" rel=\"noopener\">MCY France<\/a>, For the installer we support, the heat pump campaigns generate exclusive leads. In contrast, here&#039;s an example of a shared lead, resold to several companies.<\/p>\n<div class=\"vs\">\n<div class=\"card good\"><span class=\"tag g\">Exclusive lead \u00b7 real case<\/span>\n<div class=\"row\"><span>Cost per lead<\/span><b>\u2248 \u20ac27<\/b><\/div>\n<div class=\"row\"><span>Conversion rate<\/span><b>22 %<\/b><\/div>\n<div class=\"row tot\"><span>Per lead transformed<\/span><b>\u2248 \u20ac123<\/b><\/div>\n<\/div>\n<div class=\"card bad\"><span class=\"tag b\">Shared lead example<\/span>\n<div class=\"row\"><span>Cost per lead<\/span><b>5 \u20ac<\/b><\/div>\n<div class=\"row\"><span>Conversion rate<\/span><b>3 %<\/b><\/div>\n<div class=\"row tot\"><span>Per lead transformed<\/span><b>\u2248 \u20ac167<\/b><\/div>\n<\/div>\n<\/div>\n<div class=\"bars\" role=\"img\" aria-label=\"Cost per converted lead: \u20ac123 for an exclusive lead, \u20ac167 for a shared lead\">\n<div class=\"t\">What an appointment really costs<\/div>\n<div class=\"bar\"><span>Exclusive \u00b7 \u20ac27<\/span><div class=\"tr\"><i style=\"width:74%\"><\/i><\/div><b>\u2248 \u20ac123<\/b><\/div>\n<div class=\"bar bad\"><span>Shared \u00b7 \u20ac5<\/span><div class=\"tr\"><i style=\"width:100%\"><\/i><\/div><b>\u2248 \u20ac167<\/b><\/div>\n<\/div>\n<p class=\"note\">The &quot;five times cheaper&quot; lead actually costs more per appointment, and the household has already been contacted by your competitors.<\/p>\n<h2 id=\"2026\">What will change in 2026<\/h2>\n<div class=\"chg\">\n<div class=\"ch\"><span class=\"n\">1<\/span><div><h3>Demand is picking up again<\/h3><p>After three years of decline, heat pump sales are expected to pick up again in 2026, driven by rising gas and fuel oil prices.<\/p><small>Source : <a href=\"https:\/\/www.effy.fr\/pro\/actualite\/pompes-a-chaleur-le-marche-retrouve-la-croissance-en-2026\" target=\"_blank\" rel=\"noopener\">Effy Pro<\/a><\/small><\/div><\/div>\n<div class=\"ch\"><span class=\"n\">2<\/span><div><h3>Bonus reserved for approved models<\/h3><p>Since September 1, 2026, the Heating Boost bonus only applies to heat pumps on the ADEME list of approved models. Your advertisements must describe the equipment you actually install.<\/p><small>Source : <a href=\"https:\/\/www.espace-aubade.fr\/blog\/energie-renouvelables\/cee-evolution-dispositif-rentree-2026.html\" target=\"_blank\" rel=\"noopener\">Aubade Space<\/a><\/small><\/div><\/div>\n<div class=\"ch\"><span class=\"n\">3<\/span><div><h3>MaPrimeR\u00e9nov&#039; refocused<\/h3><p>Heat pumps dedicated to domestic hot water will no longer be eligible for the grant program as of September 1, 2026; air-to-water heat pumps remain eligible. A project verification form avoids unnecessary appointments.<\/p><small>Source : <a href=\"https:\/\/www.izi-by-edf-renov.fr\/blog\/changement-ma-prime-renov-septembre-2026\" target=\"_blank\" rel=\"noopener\">IZI by EDF<\/a><\/small><\/div><\/div>\n<\/div>\n<h2 id=\"methode\">How to reduce the cost per construction site<\/h2>\n<div class=\"steps\">\n<div class=\"st\"><span class=\"n\">1<\/span><h3>Exclusive leads<\/h3><p>Campaigns and a page in your name: the home is just waiting for your call.<\/p><\/div>\n<div class=\"st\"><span class=\"n\">2<\/span><h3>Criteria from the form<\/h3><p>Occupancy status, housing, current heating system, type of heat pump, department.<\/p><\/div>\n<div class=\"st\"><span class=\"n\">3<\/span><h3>A quick reminder<\/h3><p>A lead contacted within the hour converts better than a lead contacted the next day.<\/p><\/div>\n<div class=\"st\"><span class=\"n\">4<\/span><h3>The piloting was up to the task.<\/h3><p>Your call feedback is used to block ads and areas that don&#039;t convert.<\/p><\/div>\n<\/div>\n<div class=\"cta\">\n<img decoding=\"async\" src=\"https:\/\/generation-de-leads.net\/wp-content\/uploads\/2022\/03\/anthony-menard.webp\" alt=\"Anthony M\u00e9nard\" width=\"84\" height=\"84\" loading=\"lazy\">\n<div><h3>Calculate your cost per project<\/h3><p>Enter your figures into the calculator, or request a free estimate for your area: I will call you back within 24 hours.<\/p>\n<div class=\"btns\"><a class=\"btn\" href=\"https:\/\/generation-de-leads.net\/en\/generer-leads-pompe-a-chaleur\/#calcul\">Open the calculator \u2192<\/a><a class=\"btn gh\" href=\"https:\/\/generation-de-leads.net\/en\/generer-leads-pompe-a-chaleur\/#gr-form\">Free audit<\/a><\/div><\/div>\n<\/div>\n<h2 id=\"faq\">Frequently Asked Questions<\/h2>\n<details><summary>How much does a heat pump lead cost?<\/summary><p>On our campaigns at MCY France, we spent approximately \u20ac27 on advertising per lead, with 22,130 leads converted, which equates to approximately \u20ac123 per lead converted, excluding fees. These costs vary depending on the region and season.<\/p><\/details>\n<details><summary>Is a lead bought at a lower price more profitable?<\/summary><p>Rarely: a shared lead is contacted by several installers, and its conversion rate drops. At \u20ac5 and 3 % conversions, it costs approximately \u20ac167 per converted lead.<\/p><\/details>\n<details><summary>How to filter out ineligible households?<\/summary><p>By specifying your criteria in the form: occupancy status, type of accommodation, current heating system, type of heat pump, area. Responses will be sent with each contact.<\/p><\/details>\n<details><summary>Do you also do external thermal insulation, air conditioning or photovoltaic systems?<\/summary><p>Yes : <a href=\"https:\/\/generation-de-leads.net\/en\/leads-isolation-exterieure-ite\/\">exterior insulation<\/a>, <a href=\"https:\/\/generation-de-leads.net\/en\/leads-renovation-ampleur\/\">large-scale renovation<\/a>, <a href=\"https:\/\/generation-de-leads.net\/en\/leads-climatisation\/\">air conditioning<\/a>, <a href=\"https:\/\/generation-de-leads.net\/en\/leads-systeme-solaire-combine\/\">combined solar system<\/a> And <a href=\"https:\/\/generation-de-leads.net\/en\/lead-panneaux-solaires\/\">photovoltaics<\/a>.<\/p><\/details>\n<p class=\"src\">Average advertising costs observed, excluding fees; they vary according to the area, the season, and the commercial approach. Sources: <a href=\"https:\/\/www.effy.fr\/pro\/actualite\/pompes-a-chaleur-le-marche-retrouve-la-croissance-en-2026\" target=\"_blank\" rel=\"noopener\">Effy Pro<\/a>, <a href=\"https:\/\/www.espace-aubade.fr\/blog\/energie-renouvelables\/cee-evolution-dispositif-rentree-2026.html\" target=\"_blank\" rel=\"noopener\">Aubade Space<\/a>, <a href=\"https:\/\/www.izi-by-edf-renov.fr\/blog\/changement-ma-prime-renov-septembre-2026\" target=\"_blank\" rel=\"noopener\">IZI by EDF<\/a>.<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Cost per lead, conversion rate, cost per project: the real figures of a PAC lead in 2026, and why a \u20ac5 lead often costs more than a \u20ac27 lead.<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[11],"tags":[],"class_list":["post-1113","post","type-post","status-publish","format-standard","hentry","category-energie"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Co\u00fbt d&#039;un lead pompe \u00e0 chaleur en 2026 : prix par chantier<\/title>\n<meta name=\"description\" content=\"Co\u00fbt d\u2019un lead PAC en 2026 : 27 \u20ac le lead et 22 % transform\u00e9s chez un installateur RGE, soit \u2248 123 \u20ac par lead transform\u00e9. 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